COPywriting and STRATEGY
I help brands, publications and individuals figure out why they’re worth listening to, what they’d like to say and the best way to say it.
I then use these insights to create content such as articles, website copy and email campaigns so that it resonates with the people you'd like to connect with most.
My specialty is health and making complex things easy for a regular human being to understand.
Supporting the healthy development of babies
I developed the tone of voice, articles, UI copy, email newsletters and website for the uGrow baby development app.
A confidence boost for first-time mums
Together with a GP and lactation consultant, I created a beginner’s guide to breastfeeding.
A new voice for Philips Avent
I created the tone of voice and new copy for the global Philips Avent website.
An invitation to join the adventure
I developed and wrote a series of articles and press material to create public awareness of Hi-Tec's new ambassador, Rob Candy.
Introducing the new kid on the block
I created press material to position the business for the agency's launch and created case studies to showcase client work.
friday best magazine
A new conversation for young women
I co-founded Friday Best, a series of online interviews with young women talking about life as they know it.
The story behind the stories
I created press material for Australian and international authors, and ran media campaigns across Australia and New Zealand.