A creative innovation agency that transforms the way businesses and organisations enable people.
Nomads works with clients such as Emirates, Pampers and Sony Playstation. I joined the team during their launch in 2013 and used my PR knowledge to define their brand story in collaboration with the leadership team. I also created assets such as press releases, case studies and content calendars to gain attention in industry publications and awards.
- Communication planning
- Press release
- Case studies
- Thought leadership
how i helped
launch an agency and define goals for thought leadership
WHAT'S YOUR STORY?
Nothing like a good plan, right? In the lead up to Nomads' launch I identified what kind of assets were needed for PR purposes, defined the key messages with the leadership team, and identified channels for content publication.
SHOW IT OFF
Sometimes a little more detail is needed to show how you excel at what you do. For Nomads, this involved creating case studies that could be used to enter awards and show potential clients. I worked alongside creative directors, project managers, copywriters and designers to create a series of visual and text assets.
To carve out a regular presence for Nomads in industry publications I interviewed the agency's leadership team, identified knowledge experts and developed a pipeline of content that could be used to showcase Nomads expertise.